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Dubai
Summer Surprises
Dubai
Summer Surprises can be described as The Summer Capital
of Fun. In Dubai, Summer heralds a special time for children,
it's when Dubai Summer Surprises kick off, bringing color,
excitement and above all, loads of surprises to the city.
DSS
was launched in the summer of June 1998 as yet another pioneering
initiative from the Government of Dubai to boost tourism
and shopping in Dubai, with the long-term objective of turning
Dubai into a year-round tourism destination.
Therefore
it has evolved into a yearly event which children from all
over the world eagerly look forward to. For ten whole weeks
there's never a dull moment for kids, which is the main
concern of DSS, since the year it was launched.
Dubai
Summer Surprises had a clear mandate to energize trade and
tourism during the relatively lean summer months by drawing
vacationing families to hotels, shopping malls, entertainment
centers and other climate-controlled venues.
However,
it unfolds weekly surprises from June to August under different
themes, with the involvement of different Government departments
and the support of Key Sponsors and other companies from
the private sector.
Shopping
malls, under the umbrella of the Dubai Shopping Malls Group
(DSMG), become hubs of entertainment, providing shows and
hosting key events of the different surprises. On the other
hand, hotels and hotel apartments offer a variety of discounted
packages, enabling families to have a cost-effective, fun
filled holiday.
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